George Denninghoff becomes Chief Strategy & Revenue Officer at Simms & Associates, strengthening how we align strategy and revenue to deliver greater value for our customers.
Valencia, 12 February 2026 — Simms & Associates today announced the appointment of George Denninghoff as Chief Strategy & Revenue Officer (CSRO), a newly elevated role designed to support the company’s next phase of global growth.
In this role, Denninghoff will be responsible for shaping and executing Simms & Associates’ enterprise growth strategy, aligning commercial priorities across regions, and accelerating revenue performance across solutions, services, and managed offerings. His focus will be on creating tighter alignment between strategy, go-to-market execution, and delivery—ensuring Simms & Associates continues to scale with clarity, consistency, and impact.
The appointment reflects Simms & Associates’ commitment to long-term, sustainable growth as organisations worldwide continue to invest in workforce management, analytics, and employee experience solutions.
“George brings a rare combination of strategic insight, commercial leadership, and operational understanding,” said Amanda Simms, CEO of Simms & Associates. “As we continue to expand globally, his role will be instrumental in ensuring that how we grow stays aligned with who we are—focused on value, partnership, and measurable outcomes for our customers.”
Since joining Simms & Associates, Denninghoff has played a key role in strengthening the company’s commercial foundation, expanding customer relationships, and helping translate market opportunity into scalable offerings. As Chief Strategy & Revenue Officer, he will work closely with regional and functional leaders to drive clarity around growth priorities, investment decisions, and revenue acceleration.
“I’m excited to take on this role at a pivotal moment for Simms & Associates,” said Denninghoff. “We have strong momentum, a talented global team, and a clear opportunity to scale our impact. My focus will be on ensuring our strategy, offerings, and commercial execution are tightly connected—so we can grow in a way that’s intentional, sustainable, and customer-led.”
This appointment is effective immediately.