HROES brings expertise in strategic advisory, change leadership, analytics, and learning. Simms & Associates brings global implementation excellence and long-term operational support.
Valencia, February 5, 2026 — Simms & Associates today announced the merger with HROES, formalising a partnership that has already been taking shape over the past several years through close collaboration on customer engagements, thought leadership, podcasts, and joint go-to-market initiatives.
This merger brings together two complementary strengths at a time when organisations need both speed and stability to navigate unprecedented change.
HROES brings deep expertise in change management, strategic advisory, organisational readiness, analytics, and learning, helping organisations align people, processes, and leadership with transformation goals. Simms & Associates leads the implementation, execution, and long-term support of workforce, operational, and technology solutions — carrying customers from strategy through to business-as-usual.
Together, the combined organisation ensures that transformation is not only well-designed, but also successfully deployed, adopted, and sustained.
“Too often, strategy and implementation live in different worlds,” said Amanda Simms, CEO of Simms & Associates.
“This merger closes that gap. By uniting change leadership with implementation excellence, we help our customers move faster — without losing alignment, trust, or momentum.”
The merger enables the HROES brand to expand globally, supported by Simms & Associates’ international infrastructure, delivery capabilities, and market reputation. At the same time, it marks an important step in Simms & Associates’ evolution — broadening its services, strengthening advisory capabilities, and taking deliberate steps toward a more diversified and vendor-agnostic future.
This is not a sudden shift, but a natural next chapter.
“We’ve already been working as one team,” said George Dennighoff, CEO of HROES.
“This merger simply acknowledges what our customers have been experiencing: a unified approach to transformation that balances insight, execution, and long-term impact.”
As organisations face increasing complexity — from workforce transformation to operational resilience — the combined Simms & Associates and HROES offering brings together wisdom, adaptability, and execution strength. It is a partnership built not just for today’s challenges, but for the decade ahead.
About Simms & Associates
Simms & Associates is a global consultancy and UKG Full Suite Certified Partner, proudly recognised as a UKG White Glove Partner. With over 25 years of experience in Workforce and Human Capital Management, we deliver expert advisory, implementation, and ongoing support. Our technology partnerships and proprietary Kwenta tools empower employees, optimise operations, and improve retention.
About HROES
HROES supports organisations through change by combining strategic advisory, organisational readiness, analytics, and learning expertise. The team focuses on ensuring transformation is understood, adopted, and embedded — empowering leaders and teams to move forward with confidence.